Founded by Ralph van Dijk
& Ramesh Sathiah
Two of Australia's most experienced sonic leaders, founders of Australia's most-awarded sonic branding agency, Resonance Sonic Branding—combining strategic brand discipline with world-class creative craft.
Selected systems
A sonic ecosystem is only valuable if it performs in the real world.
Here are examples of systems built to travel across touchpoints.
Selected work shown was created during our tenure as founders of Resonance Sonic Branding.
Australian Open
Building a sonic ecosystem for the world's "Happy Slam."
Case Study →
Optus
Designing a sonic system for consistency at scale.
Case Study →
Woolworths
Evolving a decades-old sonic asset into a flexible system that could scale across modern retail complexity.
Case Study →
Qantas
Creating a signature soundtrack for Australia's national carrier.
Case Study →
Samsung
Performance enhancing music Olympic athletes.
Case Study →
ANZ
Sonic branding for the bank with personality.
Case Study →
Fiji Airways
Creating a sonic anthem that represents a nation in the sky.
Case Study →
Budget Direct
Building brand salience through a sung audio signature.
Case Study →
CommBank
Sonic branding for Australia's leading bank.
Case Study →
Sonic Code™
The strategic framework that keeps every sound decision on-brand.
Our Services
Different starting points to build your brand sound, one framework.
All grounded in Sonic Code.
01
Sonic Branding
Brands that want a sonic logo and brand theme with world-class craft, without committing to a full system upfront.
02
Sonic Ecosystem
Brands building sound systems that span multiple teams, channels, and markets.
03
Sonic Curation
Brands that need a coherent approach to production music, licensed tracks, and social content.
Ideas and frameworks
Frameworks, thinking, and practical guidance for leaders trying to make sound work across modern organisations.
01
Why sonic ecosystems (not just sonic logos)
Most brands commissioning sonic branding today are solving the wrong problem.
Insight →
02
Sonic Code™: governing decisions at scale
The sonic identity you commissioned three years ago is sitting in a folder somewhere.
Insight →
03
You need the right amount of wrong
If everyone loves it immediately, It's probably not distinctive enough
Insight →
04
Just because I work in sonic branding, I don't think you should sound the same all the time
Coherence without sameness. Different contexts require different expressions.
Insight →
05
Your sonic logo isn't an asset—it's a liability (until you use it)
Commissioned assets that sit unused are worse than having nothing—your sonic logo is a liability until it's actually deployed.
Insight →
06
It would be great if people whistled your audio logo, but they probably won't
Why catchiness isn't the only goal
Insight →
FAQ
About sonic branding
About the process
About testing & rights
Let’s talk about your sonic ecosystem.
Whether you're exploring sonic strategy for the first time or trying to scale an existing system, we'd love to understand your challenge.